Specialty Food & Beverage E-commerce Brand
As the sole SEO contractor on this account, I own complete on-page and technical execution directly with the client — technical health, product-level optimization, content, and AI search visibility — with no agency layer in between.
Engagement began January 2026. Search figures are Google Search Console, web search. The crawl is from October 2026; AI citations cover the 3 months to late September 2026.
The Challenge
The client needed comprehensive SEO ownership: not a single audit, but ongoing execution across content, technical health, product page optimization, local presence, and reporting — with increasing pressure to also show up in AI-driven search surfaces, not just traditional rankings.
The client needed:
- ✓A full crawl and technical audit to resolve indexation and structural issues
- ✓Product pages audited and optimized beyond a handful of flagship items
- ✓Content that supported organic authority beyond product pages alone
- ✓Visibility in AI-generated search results, not only traditional rankings
Progress in 30-day windows, first nine months
Every window is measured from the engagement start date and reported on the same basis, so the trend is visible and nothing is picked after the fact.
| Window | Organic clicks per day | Organic impressions per day | Avg. position |
|---|---|---|---|
| Days 1–30* | baseline | baseline | 7.8 |
| Days 31–60 | +16% | +57% | 6.3 |
| Days 61–90 | +1% | +45% | 5.0 |
| Days 91–120 | +3% | +86% | 5.5 |
| Days 121–150 | +24% | +153% | 6.6 |
| Days 151–180 | +11% | +144% | 5.9 |
| Days 181–210 | +30% | +135% | 6.0 |
| Days 211–240 | +89% | +191% | 5.8 |
| Days 241–265† | +119% | +155% | 5.3 |
Change is versus days 1–30, using per-day averages so windows are comparable. Average position is impression-weighted across all queries. *Search Console data begins Jan 11, so the first window averages 24 days. †Partial window, data through Sep 26. Source: Google Search Console, web search only. Shaded rows fall after the first 180 days.
What I Did
Technical SEO Audit — Conducted full-site crawl and Search Console indexing audits to identify and resolve indexation blockers, redirect issues and structural problems affecting product visibility.
Product Page SEO — Rewrote titles and meta descriptions on priority product pages and audited the wider catalog for accuracy and trust issues such as typos, contradictory claims and missing reviews.
Content Strategy — Built out article content targeting commercial and informational search intent to support product page authority.
AI Search Visibility — Applied clear entity structure and direct-answer formatting, and tracked which pages AI search tools cite, so product and content pages could surface in AI-generated results.
Google Business Profile — Optimized and maintained the profile with tracked posts to support local and organic visibility overlap.
Reporting — Delivered monthly GA4/GSC reporting that translated raw analytics into specific next-step recommendations.
Client identity, product names and revenue figures are withheld under NDA. Results reflect the full scope of work on the account and are not attributed to any single activity.
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